nice to meet you
brand identity | change management | strategic storytelling
There’s nothing better than realizing just how much we can accomplish when we work together. I love helping cultivate those experiences for good.
For more than 15 years, I’ve been building communities around big ideas and solving complex problems by innovating how we work together while rallying around causes, places, and brands for good. I’ve learned to foster connections through shared values, celebrate the big and little wins, and pause to reflect on what we’ve learned along the way.
I got my start in community building at nine years old, leading a youth guild raising funds for Seattle Children’s. From those early days of raffle ticket and program sales, I’ve gone on to develop e-commerce strategies, incorporate digital experiences for IRL (in real life) successes, launch national brand standards locally, explore new ways to fundraise, rally people to create incredible community spaces, calm the chaos during crises (labor, legal, and operational), and connect employees to something bigger than a paycheck.
If you’re a believer in CliftonStrengths, I’m an Individualization relationship-builder, Restorative executor, Analytical strategic thinker, Communication influencer, and an Inclusive relationship-builder.
I’m on a journey to become a better leader through the Communications Leadership master’s program at the University of Washington. Stay tuned to see what’s next.
“It’s not the magic that makes it work. It’s the way we work that makes it magic.”
-Lee Cockerell, Former Executive VP of Operations, Walt Disney World Resort
My Values
My recipe for success is a mix of creativity, tenacity, and a big scoop of kindness stirred up in a team until everything is authentically combined. Top with a dash of humor and serve with a smile.
I like to think my superpowers involve recognizing and empowering the talents of those around me to accomplish more than we could do alone, while keeping up the fun along the way.
I’m a believer in constructive debate, honesty, curiosity, and transparency at all levels. I lean in to help solve problems and remove roadblocks early and often. I value people’s well-being over self-imposed deadlines. And when achieving results means we can celebrate in silly, fun, goofy ways that put a smile on people’s faces and allow us to connect with one another, I do everything in my power to ensure my team is set up to succeed.
We spend a third of our lives at work.
Let’s make it fun.
my favorite things
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brand identity & strategy
defining who we are to authentically be ourselves with each other and the world
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cause marketing
innovating how we connect people to causes that make a difference
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change management
improving processes and launching new initiatives for better experiences
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strategy & crisis communications
keeping stakeholders in the know from the big picture to the nitty gritty
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project management
moving projects forward with compassion, creativity, and tenacity to get it done right
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storytelling
capturing compelling and personal stories about the impact we have on one other
Ali brings the perfect blend of warmth, energy, creativity, and hard work to every project. She manages to project calm and clarity in the midst of the most stressful situations and she doesn’t give up.
– Geni, colleague at Alaska Airlines
