YMCA Online Membership Sales

In 2014 the YMCA of Snohomish County was looking to streamline the membership signup process, and reduce long waits in the branches by incorporating online registration of membership sales. Though the organization had provided program signups for many years on the website, membership sales were new avenue of e-commerce for them, and the online sales platform vendor.

I worked closely with the registration vendor on UX/UI improvements over the course of 12 months and launched online memberships in early 2015. By the end of 2016, online memberships made up nearly 20% of all membership registrations. This registration platform I helped developed in 2016 was used by the organization through 2021, when they transitioned to a new registration vendor.