Lifelong: Health for All has been a cornerstone of the Seattle-area LGBTQIA+ community since the AIDS epidemic. Despite their impactful work, and growing to serve the greater Pacific Northwest, they struggled to gain broad recognition and increase fundraising to meet rising demands and costs. I spearheaded a comprehensive brand strategy to address these challenges.

“My best friend Sylvan did a drawing of a boat. When he gave it to me, he asked if I would make a carved boat for his ashes when he passed. He died a month later from AIDS-related complications.”